For most businesses, a logo is a customer’s first point of contact. It’s the face of the business and is used to visually identify the brand. However, when a business grows, changes and ages, the logo design may no longer be a good representation of the brand.
Here are five reasons why it’s time for a new logo:
1. Your logo is not adaptable to social media platforms
Many years ago, logos were produced for storefronts. In the face of new technology, sign writing won’t cut it in the tech world. Your existing logo may look dated and is not optimized for social media platforms like Facebook, Twitter or your website banner. Consider the various applications of the logo and determine whether your existing logo is going to cut it online.
2. Your logo was a DIY project
If you, your friend, or your sister’s boyfriend’s cousin, created a logo because you needed it quickly or had no budget at start-up, consider whether that logo is still working for you. Is the quality good? Does it need a professional eye across it now?
3. Your logo is not representing your market
It’s very common as your business grows, to find yourself moving towards another direction and a different market. Your logo needs to be reflective of this change and still be attracting your target market.
4. Your logo is too complicated
Simple is often best, if a logo is too hard to understand or has too many elements going on it can appear confusing. Keep colour choices to a minimum; avoid too many drop shadows or gradients or elements that can date easily. Something simple can often be more effective.
5. Your logo just isn’t as awesome as your competitors
Customers will judge a book by its cover. If your logo is old, dated, ugly or not reflective of your business, while your competitor’s logo is clean, precise and relevant, who do you think a customer will choose if they didn’t know either of you before making a purchasing decision? Perception equals reality, look the part and you will install trust in your potential clients.